Resume
Motive, a Project Worldwide agency
Associate Director, Digital
Concepting, development, and execution of innovative digital experiences, brand marketing strategies, promotional campaigns and web engagements. Managed the growth and success of a high performing team by mentoring, training, identifying key opportunities, and maintaining rigorous quality control over all studio deliverables.
● Led the team that met and exceeded KPIs on agency's largest marquee accounts and highest visibility projects, responsible for $2.3MM in revenue in 2024
● Oversaw financial projections and project budgets to ensure accurate forecasting across all projects; management of team and partner agency resources to meet project demands and timelines effectively
● Clients: Pepsi, Dick’s Sporting Goods, Ticketmaster, Cheetos, Lay’s, Quaker Oats, Rice-a-Roni, Cracker Jack, Jack Link’s and Disney
United Sports Brands
Senior Manager, Marketing
Digital Marketing Manager, PEARL iZUMi
Responsible for ensuring a succinct brand story and seamless path to purchase across all channels and platforms. Owned performance, paid media, Email, and affiliate marketing campaigns. Launched SMS program and developed Pro program growth and optimization.
● Lead day-to-day execution of $2.9mm paid media budget by partner agency
● Increased Email-driven revenue by 142% YoY, to $3.1mm, and drove 18% list growth through targeted segmentation, messaging, and A/B testing
● Concepted and executed on-site experiences to improve conversion, by providing product education, cohesive brand storytelling, and succinct UX
● Grew SMS program to $300k in revenue in the first year
● Strategic cross-functional lead, ensuring outside vendors are apprised of business goals, and digital business aligns with all internal departmental goals
Digital Strategist
Freelance
Managed campaign strategy, design, and execution for various projects and clients; functioning as digital strategist, copywriter, and content director.
● Channels include paid and organic social, website redesign, client presentation materials, blog authoring, and UX copy
● Clients in hospitality, real estate, fitness and non-profit
Saatchi + Saatchi
Senior Account Executive, Digital Strategy
● Led Toyota USA’s multi-platform digital and social marketing strategy for 48 dealerships in the 7 state Mountain region
● Pitched, executed and managed performance of over $10mm in highly targeted digital campaigns, including behavioral and programmatic, geo-targeted, native, social and video ads
● Grew CTR by 6% overall on display efforts, prompting clients to move majority of budget from TV to digital
Bear & Bunny Co.
Owner/CMO
Founded children’s clothing company to meet a gap in the market for ethically made, organic baby clothing that grows with baby. Sold the company in 2019.
● Built and launched ecommerce Shopify site and blog, with Facebook and Instagram sales integration
● Built a 10k+ multi-channel social following through focused targeting, influencer partnerships, defined brand voice, and customer experience
● Grew the company through thoughtful investments and key partnerships over 5 years time, to produce 2,600+ handmade products (in the USA by military spouses), 12 retail partners, and employment of 10 seamstresses.
Pyxl
Digital Strategist
Digital and UX strategy, planning, project management, inbound marketing
● Clients: Avid4 Adventure, Skinbetter Science, Regal Cinemas
Pearson Education
Senior Marketing Manager
Marketing Manager
Marketing Contractor
Brand activations and digital registration sites for Higher Ed product portfolio