Digital strategy, UX experience, and buildout of online registration sites for a yearly series of basketball events for girls in underserved communities, hosted by Dick’s Sporting Goods and Nike

Concepting an on-site activation and the buildout of digital elements: promotion, registration flow and attendee communications, for PEPSI’s partnership with Regal Theatres to celebrate the premiere of Gladiator II

Email, SMS, paid media, and affiliate marketing, along with site content strategy for seasonal launches and product categories

Digital strategy for Toyota USA, including media planning, platform vetting, social and email

Website build and yearlong campaign for iconic snack brand Cracker Jill, celebrating girls and women in sport

Digital engagements, promotions and email for PEPSI’s sponsorship of the 2025 Super Bowl

UX journey, registration sites and strategy for a series of activations promoting Quaker Oats

Social posts and sweepstakes for PEPSI aligned with the premiere of HULU’s The Bear season 2

Email and SMS messaging and strategy for running apparel brand Nathan Sports

Ideation, planning, UX strategy and management of a custom “Gladiator Generator” to celebrate the release of Gladiator II, including social promotion and sweepstakes